In SWCTN’s Business Development we bring our knowledge of creative enterprise support to the companies exploring prototoype ideas in Immersion, Automation and Data. As the teams bring their innovative research, we support them to turn their ideas into new product, service and experiences that people want and will pay for.
We take our companies through a programme that engages creative thinking in business development, that we call Prototyping the Business. We focus on the development of the founders and where they want to get to. We bring a design-led approach to developing new business ideas, testing them and refining them over time.
Our clear method brings creative thinking into business thinking. We have produced new guides and tools to help creative companies navigate preparing for investors. We connect them to follow-on programmes, and investor schemes. Finally we connect creative companies with sympathetic investors, and do this by building investor awareness into our programme.
Over the past year this programme will have brought at least 30 new businesses, all coming out of this programme across the South West. They all bring new products, experiences, platforms and services into the world.
Our intention is that the creative founders also know how to build their business on the best foundations. Some of them will be huge successes and some of them will grow slowly over time, creating new jobs. Not all of them with scale up, and that is not the point – we want a sustainable and thriving creative business ecology in the South West.