Controlr is a decentralised Data Union with a difference. The project seeks to redress the unequal power balance between data providers and big tech by enabling ordinary people to earn revenue from the data they produce. 

The project will also counter inequity within tech and its development processes where marginalised people are usually an afterthought in new product development. 

Controlr will test new governance models by adopting a decentralised, cooperative structure and executing an ‘exit to community’ strategy after the beta test period has been successfully completed. 


The team is led by Mercury Music Prize winning artist, Tracey Bowen (Pka Onallee) and is curated with diversity and inclusion at its core. A large proportion of the lead or consultancy roles are filled by Black women to directly address the chronic lack of representation in tech leadership and development roles. Equality is an important aim for this start up and aligns with their mission to create equitable futures for all.